Advertising Trends Part 1: Programmatic Advertising

Advertising Trends Part 1: Programmatic Advertising
February 3, 2017 Gabbi Stubbs

Programmatic advertising is quickly gaining digital market share across the globe. We discuss the key market trends fuelling the rise of programmatic advertising, the expected impact to the advertising market, the value of programmatic advertising within Australia, as well as the issues, myths and opportunities associated with programmatic advertising.

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