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  • October 11, 2018

    UK Esports & broadcasters: No game for old players

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    Drawn by its rapid growth and enviably youthful audience profile, incumbent broadcasters are paying increased attention to esports and its followers. Viewership of esports on UK broadcasters’ linear channels is low, with consumption on their online platforms likely the same. The market’s fragmented nature and global audience, along with the dominance of Twitch—and to a lesser extent YouTube—makes this unlikely to change. Broadcasters’ low-cost approach has primarily benefited competition organisers and games publishers. For broadcasters to create real revenues, massive upfront investment would be needed, with the risk of failure high.
  • August 14, 2018

    Down, but not out: Why there’s still life in terrestrial broadc [...]

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    Australian viewers are shifting irresistibly towards on-demand formats and IP-based video viewing. But is there still life in the terrestrial platform? And what does this mean for broadcasters and other industry participants? You could be forgiven for thinking that broadcast television is an anachronism, a relic of a time when audiences watched what was programmed, when it was programmed (more or less), and knew no better. Likewise, when every other headline lauds the benefits of online content delivery (though perhaps not so much at the moment given Optus’ recent World Cup travails – more on that later), it is surely a forgone conclusion that terrestrial broadcast is in terminal decline, following Blockbuster and Borders to the exits. However, our analysis suggests that while IP delivery is ascendant, there is still likely to be a significant and long-term role for terrestrial broadcast in Australia. In this report, we explore the factors driving the shift towards IP-based content delivery and argue why this shift does not spell the death of terrestrial broadcast, at least over the coming decade.Given this assessment, broadcasters and other industry participants need to carefully balance the expected ascendancy of IP with the potential longevity of the DTT platform as they place bets on the future of video entertainment.  
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  • March 8, 2018

    Importance of News Content

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    In an increasingly digital world, the free flow of information has lowered the value of paid news. News providers, which could earlier rely on advertising to subsidise journalism, continue to face aggressive competition from global tech giants and are being forced to find new revenue streams
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    December 21, 2016

    Australia Radio Market Outlook

    The radio market is dominated by five big players, yet is facing disruption from emerging digital competition. We discuss the current and future market trends, considering consumer behaviours, including audio consumption and advertising expenditure. Additionally, taking into account the uniqueness and time spent listening to radio, and the rise of emerging technologies, we consider what radio broadcasters can do in order to retain their position in the market amongst disruption.

  • November 30, 2016

    The future of free-to-air television Part 2: Profiting from New F [...]

    The provision and consumption of on-demand video is exploding. FTA broadcasters must adapt to these new media and audience behaviour trends. They are well placed to exploit the significant opportunities that exists in redefined ‘TV’ and adjacent markets but the price of failure will be irrelevance and decline.
  • October 1, 2015

    PSB at risk in the world

    Australia’s ABC and Canada’s CBC/Radio Canada have each suffered severe budget cuts imposed by governments without public or political debate and in spite of strong audience support. These cuts have impaired the international reach of ABC and CBC, as well as their investment in news and locally originated content. The UK’s reputation and standing in the world relies on the BBC’s services, its online presence, channels and its programming sales. And, just as in Canada and Australia, this valuable national soft power is and will be diminished by current government policy.