APN

Filter by

Filter by

  • December 17, 2018

    Australia Out-of-Home Market Outlook

    ,
    As traditional media segments face the onslaught of digital, OOH advertising stands out as the only old media medium that is seeing sustained growth. Traditionally OOH was mostly a real estate play but with digitalisation, it’s now becoming a true digital medium that synergises with other digital media i.e. acquisitions by OOH of Junkee and increasingly personalisation not just on a small scale but on a large scale. The overall OOH market has grown at a 13.8% CAGR from FY14 to FY17. We forecast it grow at a 5.4% from FY17 to FY22. With more than A$1.75bn of M&A activity in the middle of CY2018, the Australian OOH market has gone from being dominated by four major players to being ruled by a just two major players, effectively giving rise to a ‘Duopoly’.  
    Sector .
  • December 19, 2017

    Australia Out-of-Home Market Outlook

    As other media continue to fragment, out-of-home (OOH) advertising continues to be the fastest growing of the traditional advertising media (TV, radio, print, cinema). The out-of-home market demonstrates steady growth, driven by strong digital growth:Total OOH market grew at a 13.8% CAGR from FY14 to FY17; it will grow at 4.4% CAGR until 2022,Physical OOH fell by 1.1% CAGR from FY14 to FY17; it is expected to fall at 7.9% CAGR until 2022,Digital OOH grew 70.6% CAGR from FY14 to FY17; it will grow at 15.1% CAGR until 2022. In the future, there will likely be ongoing significant capital investment in digital infrastructure, data collection capabilities, sourcing digital content and developing new channels to reach targeted audiences due to the higher yields and better creative opportunities that digital OOH offers. Advertisers will also continue to develop better creative content and deliver more targeted messaging to passers-by as data availability and cross-industry collaboration increases.
  • June 1, 2017

    Australian Out-of-Home Market Outlook 2017: Widespread growth dri [...]

    The Australian Out-of-Home (OoH) market has been growing continuously for the past seven years, with CY16 posting a notable 15.8% year on year increase.Total revenue for 2016 was at an all-time high of $789.5 million, up from $682.1 million in 2015

  • December 21, 2016

    Australia Radio Market Outlook

    The radio market is dominated by five big players, yet is facing disruption from emerging digital competition. We discuss the current and future market trends, considering consumer behaviours, including audio consumption and advertising expenditure. Additionally, taking into account the uniqueness and time spent listening to radio, and the rise of emerging technologies, we consider what radio broadcasters can do in order to retain their position in the market amongst disruption.