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  • March 15, 2019

    TikTok’s challenge to Western social media

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    Launched to the world in September 2017, TikTok is the first Chinese app to pose a serious threat to Western social media companies as it attracts hundreds of millions of Generation Z users around the globe. Privately-owned parent company Bytedance earned $7 billion in online advertising revenues in 2018 and is valued at $75 billion, placing it ahead of Uber as the world’s most valuable internet start-up, with an IPO likely this year. Bytedance’s goal of earning half its revenue outside China by 2022 is far from certain. In order to hit the target, TikTok will need to attain super scale with best-in-class revenue per user, an unlikely combination.
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  • Virtual worlds become a reality
    Virtual worlds become a reality
    April 27, 2017

    Virtual worlds become a reality

    Today, we see the foundational layers of new Virtual Reality platforms. How is this landscape going to evolve, and how quickly will we get there? Building on today’s technology, we expect to see targeted experiences, distributed computing driving down hardware costs, and a convergence of current standards.

  • February 28, 2017

    Fashion’s new look: digital sets new trends

    Fashion underpins the growth of ecommerce; online took a 14% share of all fashion retail in the UK last year and is set to rise further, challenging the economics of physical retail. Mobile is a key driver, it is changing research and shopping habits, and in turn affecting supplier product cycles, merchandising and marketing strategies. Social media has disrupted the traditional shopping funnel, changing how trends and styles proliferate and shifting the sites of authority and influence in a £66 billion sector.
  • November 30, 2016

    The future of free-to-air television Part 2: Profiting from New F [...]

    The provision and consumption of on-demand video is exploding. FTA broadcasters must adapt to these new media and audience behaviour trends. They are well placed to exploit the significant opportunities that exists in redefined ‘TV’ and adjacent markets but the price of failure will be irrelevance and decline.