eSports and 5G \ Amazon’s pivot to marketplace \ Tech giants push back against the ACCC \ Spark NZ to double down on sports

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In this week’s edition, we look at eSports and 5G, Amazon’s pivot to marketplace, Tech giants push back against the ACCC, and Spark NZ to double down on sports.

CHART OF THE WEEK

eSports viewers willingness to pay a premium for 5G enabled mobile service



Source: VENTURE INSIGHTS MOBILE CONSUMER SURVEY APRIL 2019

Click to read report

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eSports and 5G 

Daily viewing minutes – eSports



Source: VENTURE INSIGHTS

The value of the eSports market is growing rapidly with both viewers and the prize money at stake beginning to rival that of traditional sports. With 5G’s ultra-fast data speeds and minimal latencies, there is an opportunity for telcos to carve a piece of this growing market. eSports could therefore emerge as an important use case as telcos look at extracting a revenue premium from their 5G networks. Locally, we have seen Telstra, Optus and OVO (MVNO) make moves into eSports. We expect telcos to accelerate their investments into eSports and leverage 5G to provide an integrated eSports telco-tainment offering. For a more detailed look how telcos can leverage 5G to carve out a niche in the eSports space and consumer trends and preferences in eSports, click through to read our report.  

Click to read report

Amazon’s pivot to marketplace

Share of Amazon gross merchandise sales by channel



Source: AMAZON COMPANY REPORTS, ENDERS ANALYSIS

Amazon, the gatekeeper to 100 million Prime members, is increasingly reliant for growth on Marketplace, where third-party sellers compete with first-party products. Since Marketplace overtook first-party sales as a percentage of gross merchandise sales in 2014, it was clear that Amazon’s regulatory risk would increase. Amazon is now the single largest ecommerce gateway in the majority of its markets, and while Amazon’s multi-channel platform strategy delivers choice and low prices to customers, but third-party sellers have increasingly complained that their playing field is not level. After Amazon’s seller agreements were modified in August to implement a competition ruling in Germany, the European Commission is now investigating the data layer. For a more, click through to read a report on Amazon’s pivot to the marketplace model by our UK research partner, Enders Analysis.

Click to read report

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Tech giants push back against the ACCC



Both Google and Facebook have pushed back against a key recommendation in the ACCC’s final report on the Digital Platforms Inquiry that the tech giants draw up a code of conduct on how they negotiate business agreements with media businesses. This code would need to be vetted and approved by the ACMA and if the ACMA was not satisfied, it could modify or come up with its own version. Facebook went one step further and claimed that the ACCC’s report found no evidence of anti-competitive behaviour by the social media giant. ACCC chairman Rod Sims has criticised Facebook over its claims the 18-month long digital platforms inquiry found no evidence of anti-competitive conduct by the social media giant. For more on the ACCC’s Digital Platforms Inquiry, click through to read our report. 

Click to read report

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Spark NZ to double down on sports

Willingness to pay for a 5G enabled sports streaming plan (AU)



Source: VENTURE INSIGHTS MOBILE CONSUMER SURVEY MARCH 2019, N=1,026

Spark NZ CEO Jolie Hodson has said that it will continue to look at acquiring sports broadcasting rights despite some of the recent issues with the streaming of the Rugby World Cup. The company attributed that the issues to its US technology partner Akamai for problems during the live stream of the All Blacks vs. South Africa game. Spark’s head of sport, Jeff Latch said that the issue has been identified and fixed, and believed that the rest of the tournament should go off without any issues. Spark’s focus on sports content is in-line with Venture Insights’ view on how telcos could leverage sports streaming to capture an important market demographic and potentially even extract a revenue premium from sports fans. For a more info, click through to read our report. 

Click to read report

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