2020 console launches Xbox looks to the future; PlayStation looks to the past

Report Overview

2020 console launches Xbox looks to the future; PlayStation looks to the past

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2020 console launches Xbox looks to the future; PlayStation looks to the past
The launch of new games consoles this week showcases broadly divergent strategies for Sony and Microsoft, with market leader PlayStation focused solely on defending its model against the rising tide of cheaper subscription games services.

Contents

Sony’s conservative PS5 strategy: repeating 2013 is much riskier in 2020

Bigger is not better

Xbox’s radical approach: Microsoft’s stunning 2020 play

An aggressive pricing strategy: $0 upfront
Microsoft strengthens its first-party studio business
Move to subscriptions, and beyond core gamers

Amazon’s Luna: the latest attempt at a strategy for the games marketplace

Google’s underwhelming Stadia: a bumpy first year may deliver a rough second

   

Figures

 

Figure 1: Growth in global digital games sales, Jan-Sep 2020 ($bn)

Figure 2: Sony Q3 operating income by segment (¥bn)

Figure 3: Sony PlayStation 5

Figure 4: Xbox Series X/S

Figure 5: Elder Scrolls V: Skyrim gameplay

Figure 6: Amazon Luna controller

Figure 7: Viewing time on Twitch across mobile and PC, UK (million minutes)

Figure 8: Alexandra Ocasio-Cortez on Twitch

Figure 9: Google TV Chromecast and remote