Are you purchasing the new iPhone 12 this year?

Source:  Venture Insights Newsletter Base

On the eve of Apple’s launch of its first 5G capable iPhones in Australia, we asked our Venture Insights newsletter base whether they would be interested in purchasing one of the new iPhones.  With the COVID-19 lockdowns, the shift to work from home and the current economic conditions, we do not expect Apple to break any previous Christmas sales records – however we do recognise that there has been over 12 months of existing 5G Android devices on the market, so we expect that Apple will be hoping to build on the existing market awareness and anticipation of 5G services for its customer base.

We also note that whilst our market data shows a strong consumer focus on telecommunications spend, there is also strong market interest in 5G technology.  Our quick quiz results showed that 30% of our mailing list are interested in purchasing the new Apple devices, with a further 20% interested but wanting to check the specs and price points first.  The remaining 50% of respondents were either not iPhone users or were happy to hold on to their existing handsets.  Even assuming that there would have been a higher than average chance of our subscribers being existing iPhone users, we think this is a good result for Apple.