AdEx Market Outlook – market growth underpinned by Digital

Report Overview

AdEx Market Outlook – market growth underpinned by Digital

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AdEx Market Outlook – market growth underpinned by Digital
We expect total AdEx to grow at a 2% CAGR to A$14.9b in FY20. While below the long term growth rate (3-4% CAGR) this is above the recent trend (-1% CAGR FY12-15). We expect the continued migration of AdEx from Print to Digital with the latter showing signs of maturing while TV sees anaemic growth (but growth nonetheless).
We are in the midst of a material change in how media is consumed (and paid for), this report assesses these changes and provides our AdEx market outlook.