Amazon Video Direct: self-publishing for videos

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Amazon Video Direct: self-publishing for videos

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Amazon Video Direct: self-publishing for videos

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Amazon’s newly launched open video hosting service, Video Direct, will appeal to creators of ‘professional’ videos by offering them a new platform and monetisation options.
Amazon’s attractiveness to video creators resides mainly in the prospect of earning a portion of subscription fees from millions of Prime members.
While Video Direct might not become a huge business for creators, this move cements Amazon as a media platform and risks hurting YouTube.