Amazon’s ad business: shoppers for sale

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Amazon’s ad business: shoppers for sale

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Amazon’s ad business: shoppers for sale
Amazon’s marketing services bring in a growing stream of direct, high-margin revenue, but their main role is still in supporting vendor partnerships.
Amazon uses customer profile data to profit from its own media and that of others, illustrating the value of a direct customer relationship in online advertising.
In the future, Amazon’s moves into video content and voice interfaces are likely to significantly expand ad inventory, but maintaining the trust of shoppers is not straightforward.