Report Overview

Apple 5G iPhone: Telstra’s opportunity for Christmas consumer churn

Telstra has recently announced (12th October 2020) that it has deployed more than 2,000 5G sites covering more than 41 per cent of Australia’s population. In addition, the telco states that it is on track to reach 75% population coverage by June 2021.


Key Takeaways

Telstra leading 5G rollout

Apple 5G iPhone 12 – a mixed Christmas?

Consumer dilemma – strong interest in 5G versus focus on cost savings

Consumer churn intentions

Telstra 5G network leadership and market share gain

List of charts/tables

Figure 1.        Average 5G coverage by operator (FY)

Figure 2.        Percentage of survey respondents rating a factor between 4 and 5 on a scale of 1 (not important) – 5 (very important), when deciding their next mobile service purchase

Figure 3.        Consumer willingness to move to 5G mobile in March 2020 as compared to March 2019

Figure 4.        How old is your current mobile phone (left) and how often do you plan to replace your mobile phone (right)?

Figure 5.        Survey question:  Would you pay a premium for a 5G mobile handset/phone when available?

Figure 6.        How likely are you to switch mobile phone service providers?

Figure 7.        Respondents interested in moving to 5G within one year of availability by operator