Report Overview
Apple’s privacy push: Publisher ad revenue in trouble
- PublisherEnders Analysis.
- Publish Date October 15, 2021
- Sector Telecom.
Contents
Apple’s privacy-based ad assault: then and now
Apple’s latest changes: no ID is safe
Publishers must adapt to a low-data world
About Enders Analysis
About Venture Insights
Figures and Tables
Figure 1: Percentage of users that enable third-party cookies, by browser (%)
Figure 2: App Tracking Transparency prompt
Figure 3: Impact of “identity and privacy headwinds” on Criteo revenues ($m)
Figure 4: Timeline of Apple privacy updates
Figure 5: Accessing a website with and without Private Relay
Figure 6: Hide My Email example
Figure 7: Publisher-led Single Sign-On (SSO) solutions