Report Overview

Apple’s privacy push: Publisher ad revenue in trouble

Contents

Apples privacy-based ad assault: then and now

Apples latest changes: no ID is safe

Publishers must adapt to a low-data world

About Enders Analysis

About Venture Insights

Figures and Tables

Figure 1: Percentage of users that enable third-party cookies, by browser (%)

Figure 2: App Tracking Transparency prompt

Figure 3: Impact of “identity and privacy headwinds” on Criteo revenues ($m)

Figure 4: Timeline of Apple privacy updates

Figure 5: Accessing a website with and without Private Relay

Figure 6: Hide My Email example

Figure 7: Publisher-led Single Sign-On (SSO) solutions