Australia Out-of-Home Market Outlook

Report Overview

Australia Out-of-Home Market Outlook

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Australia Out-of-Home Market Outlook
  • As other media continue to fragment, out-of-home (OOH) advertising continues to be the fastest growing of the traditional advertising media (TV, radio, print, cinema)
  • The out-of-home market demonstrates steady growth, driven by strong digital growth:Total OOH market grew at a 13.8% CAGR from FY14 to FY17; it will grow at 4.4% CAGR until 2022,Physical OOH fell by 1.1% CAGR from FY14 to FY17; it is expected to fall at 7.9% CAGR until 2022,Digital OOH grew 70.6% CAGR from FY14 to FY17; it will grow at 15.1% CAGR until 2022
  • In the future, there will likely be ongoing significant capital investment in digital infrastructure, data collection capabilities, sourcing digital content and developing new channels to reach targeted audiences due to the higher yields and better creative opportunities that digital OOH offers
  • Advertisers will also continue to develop better creative content and deliver more targeted messaging to passers-by as data availability and cross-industry collaboration increases