Australia Out-of-Home Market Outlook

Report Overview

Australia Out-of-Home Market Outlook

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Australia Out-of-Home Market Outlook
As traditional media segments face the onslaught of digital, OOH advertising stands out as the only old media medium that is seeing sustained growth.
Traditionally OOH was mostly a real estate play but with digitalisation, it’s now becoming a true digital medium that synergises with other digital media i.e. acquisitions by OOH of Junkee and increasingly personalisation not just on a small scale but on a large scale.
The overall OOH market has grown at a 13.8% CAGR from FY14 to FY17. We forecast it grow at a 5.4% from FY17 to FY22.
With more than A$1.75bn of M&A activity in the middle of CY2018, the Australian OOH market has gone from being dominated by four major players to being ruled by a just two major players, effectively giving rise to a ‘Duopoly’.