Australian Small Business Survey: 5G broadband battleground for Optus, Telstra, TPG and NBN

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Australian Small Business Survey: 5G broadband battleground for Optus, Telstra, TPG and NBN

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Australian Small Business Survey: 5G broadband battleground for Optus, Telstra, TPG and NBN
This report presents the survey results across 602 small businesses and highlights their views on willingness to pay, churn intentions and their views on 5G mobile and fixed wireless broadband. The survey was targeted towards the IT decision makers in small businesses, which this survey defined as having an employee count of between 5 – 20 employees.

Contents

Key Takeaways

Introduction

Mobile Services

  • 5G Services

Fixed broadband Services

Survey demographics

List of charts/tables

Figure 1.         Respondent market share of mobile phone providers

Figure 2.        Importance of mobile purchase factors

Figure 3.        Small business mobile payment expectations

Figure 4.        Small businesses views on the importance of 5G mobile networks

Figure 5.        Small business willingness to upgrade to 5G

Figure 6.        Small business willingness to pay a premium for 5G

Figure 7.        Broadband provider small business market shares

Figure 8.        Importance of broadband purchase factors

Figure 9.        Small business broadband payment expectations

Figure 10.      Small business expectations to change broadband providers

Figure 11.       Small business interest in switching to 5G fixed wireless broadband

Figure 12.      Small business views on the advantages of 5G fixed wireless broadband

Figure 13.      Willingness to pay more for 5G fixed wireless service

Figure 14.      Survey respondents by State

Figure 15.      Survey respondents by industry segment