BBC iPlayer Boxsets: performance and what it tells us about on-demand viewing

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BBC iPlayer Boxsets: performance and what it tells us about on-demand viewing

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BBC iPlayer Boxsets: performance and what it tells us about on-demand viewing
The BBC is concerned with the performance of the iPlayer, handicapped by its inability to monetise its content. Nevertheless, as it moves towards an all-IP future, it is experimenting with new content strategies
Data from Digital-i shows that the iPlayer's Christmas Boxsets brought 360,000 unique viewers/week to the BBC portfolio; an audience which skewed encouragingly young
Furthermore, case studies of two of the programmes made available over this period—Peaky Blinders ​and ​Hard Sun—provide insight into how people consume content delivered this way, something that has been difficult to ascertain due to the major SVODs' secretive treatment of their own data