Blockchain: Reinventing the wheel

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Blockchain: Reinventing the wheel

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Blockchain: Reinventing the wheel
Despite the hype, systems based on the technology underlying bitcoin are a poor match for most use-cases
The term 'blockchain' is nowadays applied to technologies with shared aims and ideals rather than technological unity; few – if any – of these aims require true blockchain, any many are double-edged swords
The promises of blockchain are seductive in the context of programmatic online advertising, but are over-sold