Consumer Magazine Publishing Part Two: The Power of Brands and Industry Innovation

Report Overview

Consumer Magazine Publishing Part Two: The Power of Brands and Industry Innovation

Already a Subscriber? Login here to view Full Report

Consumer Magazine Publishing Part Two: The Power of Brands and Industry Innovation
In a challenging digital marketplace, publishers face a crisis of purpose. To navigate the turbulent seas, publishers must invest more in their brands and the industry as a whole must innovate
Consumer engagement, previously held by magazines, has sailed to social media where young influencers across Instagram, YouTube and Snapchat challenge established norms of content discovery and curation
Magazines are more heterogeneous than is commonly assumed, and strength lies in a distinctive brand. To right the course, we recommend the industry carry out bespoke reviews that outline brand-specific audiences, use-cases and revenue solutions, and exploit systematic audience data to optimise all brand manifestations - with enhanced marketing income a secondary benefit