Creative UK

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Creative UK

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Creative UK
This report on the digital transformation of the creative industries in the UK was produced by Enders Analysis and research partner Bain & Company, to support the Creative UK event organised by Enders Analysis and held at the BT Centre on 18 March 2104. The event is sponsored by BT, Enders Analysis, Bain & Company, Powerscourt and Shine Group.
The UK's rate of business creation since 2010 has been especially strong relative to other major economies, backed by a solid trend to self-employment. Business creation in the creative industries – music, film, television, advertising, the arts, book and newspaper publishing - has been a major contributor, up 17% since 2010.
Underpinned by a generation of investment in broadband, digital technology is changing how many creative-sector companies produce and distribute products. But experiences vary widely:
For advertising and marketing companies, the transition has had a benign impact on revenue; online's share of total advertising was at 36% in 2012, placing the UK in the vanguard of digital advertising. Television has remained relatively resilient to disintermediation by the internet and TV remains the single biggest advertising medium. Consumer-facing newspapers have undergone a painful transition as pennies from digital replace pounds from print and ad sales. Recorded music sales halved in the decade to 2013, but digital accounted for 50% of revenues in 2013, and the corner has been turned; artist management is being transformed by the use of online media. New online pure play businesses have sprung up, like Rightmove and Zoopla Property Group, AutoTrader, LoveFilm and Spotify. The crafts industries have been transformed by online marketplaces like Etsy, which allow them to serve their customers wherever they may be. YouTube is emerging as an important outlet for UK creative talents.