Venture Insights - Does Global Tech Have Too Much Control Over Australia’s Media?

EXPLAINER: Do Global Tech Companies Have Too Much Control Over Australia’s Media?

Abstract: Global tech giants like Google, Meta, Amazon, X (formerly Twitter), TikTok, and AI platforms like OpenAI have dramatically reshaped Australia’s media landscape. These companies control a vast share of digital advertising revenue and act as primary gatekeepers of news distribution through their algorithms, raising concerns about their growing influence on local journalism. This explainer dives into how these global platforms dominate the Australian media space, the impact on local media companies, and the government’s regulatory responses, including the News Media Bargaining Code. Additionally, it explores international efforts to curb big tech’s influence on media markets. Stay informed with insights on how these global trends are affecting the future of Australia’s media and journalism landscape.