European privacy: New Wave in the Old World

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European privacy: New Wave in the Old World

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European privacy: New Wave in the Old World
For much of the online media industry, GDPR compliance has stalled at basic data audits and box ticking, as firms wait for the rest of the privacy regime to emerge
But weighing technicalities of legitimate interest and consent misses the point: transparent consumer value will be the only sustainable basis for processing personal data
The scrutiny of Google and Facebook privacy practices involves an added antitrust dimension, potentially leading to processing limits as remedies