Facebook’s charm offensive is over – at least as we know it.

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Facebook’s charm offensive is over – at least as we know it.

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Facebook’s charm offensive is over – at least as we know it.
The big blue giant is losing its allure with Australians, media companies and news publishers alike.
What scenarios will we see play out as Facebook seeks to draw users back in to secure its advertising revenue?
The fight over content rights: are we beginning to see news agencies take the power back?