Google+: hollow circles

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Google+: hollow circles

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Google+: hollow circles
Google+, the social network, has around 100 million users worldwide, although user growth appears to have stalled and usage is low on weak network effects.
Facebook users, now 70% of the adult internet audience (excluding China), have no incentive to switch to Google+, starving the social network of vital momentum.
Facebook is likely to dominate socially enhanced search, unless Google+ takes off, which seems unlikely.