Historic UK news media collaboration – Government campaign reinforces the value of trusted news media

Report Overview

Historic UK news media collaboration – Government campaign reinforces the value of trusted news media

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Historic UK news media collaboration – Government campaign reinforces the value of trusted news media
COVID-19 has inspired an industry to collaborate with a nationwide Government advertising campaign across the national, regional and local press
This approach lands meaningful revenue for an industry experiencing advertising decline of more than 50%, but avoids fears journalism could fall into the hands of Government
An industry life raft is essential to minimise casualties in the near and medium term, a period when local and national media are reinforcing their value in communities up and down the country

Contents

Co-ordinated exercise and the value of news media

Types of intervention

Industry pressure

List of charts/tables

Figure 1: A cover-wrapped Scotsman