TLDR version: At this week’s investor update, Telstra announced it was ending its strategy of annual postpaid price increases linked to inflation. This was unexpected given the investment Telstra has made in justifying this strategy to its customers and the public at large. Telstra claims its change of course is driven by a desire for greater flexibility. In this brief we look at three potential drivers of Telstra’s desire for greater flexibility. We also discuss potential implications for consumers and broader mobile market dynamics.