TLDR version: The SBS held its Upfront 2024 event this week, previewing initiatives for next year. Apart from new announcements about its content slate and ESG commitments, SBS also announced a slew of initiatives to accelerate the growth of online media delivery, with a strong focus on improving audience experience. Specifically, SBS will:
The latter is significant in the context of a looming regulatory crackdown on gambling advertising.
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