Internet Trends – Consumer behaviours driving market trends

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Internet Trends – Consumer behaviours driving market trends

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Internet Trends – Consumer behaviours driving market trends
As smartphone ownership nears saturation in almost all consumer groups, the base for the UK digital economy is widening: media consumption continues to move to connected devices and use of consumer services on mobile grows.
Ecommerce is now responsible for 75% of retail growth, steady even during periods of decline for the overall market.
Google and Facebook take up almost 90% of gross online advertising growth this year, and the ecommerce and mobile service markets show early signs of platform concentration.