ITV Q3 2020 results: Ads recovering, production may take longer
- Publisher Enders Analysis.
- Publish Date November 18, 2020
- Sector Advertising, Television, TV, UK, UK Media.
- Company
Contents
Advertising demand has risen, with total ad revenue down just 7% in Q3, and Q4 expected to be slightly up—this means ITV will be down just over 10% across 2020
COVID-19 has accelerated viewing shifts, along with corporate restructuring to try and keep up
Studios revenue was down 19% for nine months to September but 85% of paused productions are now completed or underway, with nothing major still stalled
List of charts/tables
Figure 1: Year-on-year change in ITV total advertising revenue by month, 2020
