Contents

Advertising demand has risen, with total ad revenue down just 7% in Q3, and Q4 expected to be slightly up—this means ITV will be down just over 10% across 2020

COVID-19 has accelerated viewing shifts, along with corporate restructuring to try and keep up

Studios revenue was down 19% for nine months to September but 85% of paused productions are now completed or underway, with nothing major still stalled

List of charts/tables

Figure 1: Year-on-year change in ITV total advertising revenue by month, 2020