Report Overview

Living with the pandemic in October 2021


Many consumers believe normal is postponed

Emerging inequalities around WFH

Ecommerce (goods) increase to 25% is structural

Shifting patterns of media consumption

About EffWorks

About Enders Analysis

Figures and Tables

Figure 1: ‘How long do you think it will be before your life returns to normal?’ (%)

Figure 2: Google Search interest, 2017-2021

Figure 3: UK mobility recovery across lockdowns by Local Authority District

Figure 4: Households experiencing change in savings during the pandemic (%)

Figure 5: Two-year growth by retailer category, vs distribution of consumption

Figure 6: Comparison of GDP (%) change, from previous period, Q1 2020 – Q2 2021

Figure 7: Average weekly value of retailing by channel (£m)

Figure 8: Retail Sales Index by country (volume), via mail order houses or internet

Figure 9: Change in weekly reach by commercial media channel, 2021 Lockdown vs. 2019, Adults 15+ and 16-34s

Figure 10: Change in daily reach of media by daypart, Adults 15+, 2021 Lockdown vs. 2019 (+/- ppts)

Figure 11: Change in reach and share of listening by audio type, 15+, Q1 2021 vs. Q1 2020

Figure 12: Daily minutes of TV use per person, by week (2020-21 solid lines/2019 dotted)

Figure 13: Average daily minutes of TV set use, 4+, June 2020-May 2021

Figure 14: Year-on-year change in advertising spend by media (%)

Figure 15: Share of display advertising (%)