Mail scoops Telegraph print advertising: Telegraph outsourcing focuses business on reader-first

Report Overview

Mail scoops Telegraph print advertising: Telegraph outsourcing focuses business on reader-first

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Mail scoops Telegraph print advertising: Telegraph outsourcing focuses business on reader-first

Contents

The Telegraph’s carefully executed outsourcing of print advertising sales to Mail Metro Media fine-tunes its subscriber-first strategy

Consolidation and collaboration are inevitable in a highly-competitive, structurally-shrinking news industry

Reader-first models have emerged as the consistent theme for quality publishers, but the trade-offs, investment approaches and executions are highly differentiated