Report Overview

Media advertising in 2010 and 2011

Total UK media advertising will grow 3.7% to £15 billion in 2010, on a bounce back of TV, internet and national newspapers from the recession.
If UK economic growth slows to a crawl, UK media advertising could decline by about 1.1% in 2011.
For local and regional newspapers and magazines, ongoing structural pressures are dominating the recovery in 2010, and we expect the headwinds will be even stronger in 2011.