The continued rise and dominance of Silicon Valley’s tech giants continue to vex traditional media operators and regulators, and equally, still fascinate and allure consumers and advertisers.
Publishers and marketers can no longer rely on commoditised campaigns to reach target audiences, they must offer personalised and targeted experiences that consumers are willing to pay for either through attention or dollars.
The future of media is changing every day. Audiences are increasingly cutting their cords and moving to on-demand viewing platforms. Smartphones are becoming ubiquitous and overtaking desktops. Digital is the fasting growing advertising segment. Customer data is exploding as sensors and smart devices connect everything around us. eSports is transforming the notion of traditional sports. In this report, we look at some of the key trends impacting the media industry and their potential implications for media businesses.