Mobile Google: beyond the smartphone

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Mobile Google: beyond the smartphone

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Mobile Google: beyond the smartphone
­Google’s recent product updates and upcoming features aim for as many users on as many platforms and devices as possible – a return to strategic form.
The company has a dual approach: using Android as a mobile trend-setter while also devising new ways for users and developers on other platforms to use Google services.
The reach provided by these initiatives will help Google’s machine learning algorithms to better understand and predict user intent – the cornerstone of the company’s ad business.