Telcos, both globally and locally, have increasingly turned to media and content, in particular sports content, to provide diversification, differentiation and to turn around slowing growth in revenue and ARPUs.
Venture Insights’ latest mobile survey shows strong interest in both 5G adoption and mobile video usage – indicating a clear consumer use case for 5G.
Telecommunications companies are increasingly bundling media content with their mobile plans to attract customers and help prevent churn. With the benefits of faster download speeds and lower latency, Venture Insights expect mobile video will be a key 5G consumer use case. This report outlines (i) the results of Venture Insights’ latest consumer mobile survey which included 5G awareness and video viewing habits and (ii) an outline of the media bundling strategies employed by key Australian and New Zealand telcos.