Report Overview

OK Google: The rise of Voice Assistants in Australia

The rapid growth in voice search technologies and the increasing penetration of Digital Voice Assistants indicates that voice search is fast emerging as a significant computing platform with the potential for a direct-to-consumer relationship.
Stand-alone digital voice assistants (DVAs) are leading the evolution toward blended digital and physical experiences from a wide range of parallel services to a truly seamless experience. Voice interactions generally, will become increasingly more mainstream. It’s going to grow by leaps and bounds. We already know that the younger generation is more apt to use voice, and as voice technology evolves and works even better, older generations will follow suit. The stand-alone digital voice assistant (DVA) device is leading this development and making services more easily accessible.