UK mobile market Q1 2019 – Pressure to mount after mixed bag in Q1

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UK mobile market Q1 2019 – Pressure to mount after mixed bag in Q1

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UK mobile market Q1 2019 – Pressure to mount after mixed bag in Q1
The UK mobile market posted its slowest growth in more than two years this quarter; just 0.5% service revenue growth although net adds were strong and churn was down
ARPU is under considerable pressure thanks to regulation limiting out-of-bundle spend which will exacerbate as the year progresses
Several other negative developments look set to be layered on the pressures this quarter, including a step-up in competitive intensity as 5G launches –  with H3G’s pricing of unlimited data a sign of a resurgence in its aggression