Prime time: Amazon enters the living room

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Prime time: Amazon enters the living room

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Prime time: Amazon enters the living room
Amazon has entered the increasingly crowded digital entertainment TV device marketplace, one which could be strategically more important for the ecommerce giant than tech rivals Apple and Google.
The frictionless integration of entertainment and ecommerce on TV represents a bigger consumer milestone than competitor services are offering, and Amazon's brand has huge appeal, though at present it has less market traction for streaming than it does for other products.
Content owners and broadcasters remain the real TV gatekeepers, with integration of TV and digital a service-level pipe dream for now, and so Amazon will likely have to accept being one of many, rather than the runaway winner as it is in books.