Executive summary: the return of privacy

Why publishers have been wedded to cookies

Premium, logged-in or large scale audiences: how not to be left in the cold

The more people learn about how online advertising works, the less they like it

GDPR fine for IAB Europe―more complaints to follow

IAB Europe’s consent mechanism is under fire

Lack of consent may be ignored by bad actors

IAB Europe was found to be at fault in six main areas

Consent has not been properly collected, while legitimate interest may not apply to RTB at all

Examples of poor design abound in the status quo

Secure Privacy CMP–an example of better practice

Google has bowed to the EU on its consent banners, with more pressure on Big Tech to come

Big Tech can have a bigger impact than laws (in the short term)

Apple is targeting every bit of cross-site tracking

Google is following suit, on a delayed timeline

Google has begun testing Topics for interest-based targeting

Google’s six-year commitment to the CMA

Publishers should treat privacy as a core part of user experience

Follow a reader-first revenue strategy

Ensure you can meet the basic requirements for brand advertisers

Find ways to serve direct-response advertisers without cross-site tracking

It’s best to treat data clean rooms as one tool, not a panacea

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