Radio’s transition from analogue to digital has been slow, with no switchover date yet in sight 16 years after Digital Audio Broadcasting’s (DAB) commercial launch. Recent initiatives intended to boost DAB are welcome, but most will not be transformatory as they offer little new to the consumer. However, the award of the second national commercial multiplex to Sound Digital with the launch of new, compelling content in 2016 could finally give radio listeners the reason to upgrade and make a case for switchover.