Reaching sports audiences – All platforms necessary

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Reaching sports audiences – All platforms necessary

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Reaching sports audiences – All platforms necessary

Contents

Free-to-air broadcasters, pay-TV operators and OTT services all have a role to play in serving sports audiences

DTC services will enable sports organisations to engage with and learn about fans

The industry needs to continue adapting to younger generations’ viewing preferences, particularly if it is to have a chance of combatting piracy