Report Overview
Rising online ad prices: Trouble ahead for direct-to-consumer sellers
- PublisherEnders Analysis.
- Publish Date May 18, 2022
- Sector Media.
Contents
Rising customer acquisition costs means D2C brands must find more sustainable routes to growth
Price rises and data erosion change the calculus for D2C
The D2C sector is set for consolidation: with creative branding, cross-channel and customer retention crucial
About Enders Analysis
About Venture Insights
Figures and Tables
Figure 1: Consumer spend (LHA) and ad spend (RHA) since 1982 (£m)
Figure 2: YoY change in Facebook’s ad metrics (%)
Figure 3: YoY US D2C online sales growth (%), digital natives vs established brands
Figure 4: Casper advertises on the Tube
Figure 5: Affiliate placement on Future plc’s Tom’s Guide