The Italian football league’s auction for 2021-24 is shackled by an ill-conceived competition ruling that bars Sky from acquiring exclusive rights
If (unrealistic) reserve prices are not reached, the league will hold a second round for ‘independent intermediaries’. If this also fails, Plan C is for a fanciful ‘Serie A Channel’
Sky still looks likely to end up with the bulk of fixtures, at a price significantly down on today’s, worsening Serie A’s predicament
