Serie A TV rights auction: Deflation looms

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Serie A TV rights auction: Deflation looms

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Serie A TV rights auction: Deflation looms

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The Italian football league’s auction for 2021-24 is shackled by an ill-conceived competition ruling that bars Sky from acquiring exclusive rights

If (unrealistic) reserve prices are not reached, the league will hold a second round for ‘independent intermediaries’. If this also fails, Plan C is for a fanciful ‘Serie A Channel’

Sky still looks likely to end up with the bulk of fixtures, at a price significantly down on today’s, worsening Serie A’s predicament