Sky and football: Italian wager on aggregation

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Sky and football: Italian wager on aggregation

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Sky and football: Italian wager on aggregation

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In a bold attempt to expand, DAZN has won Serie A rights for 2021-24

With a worst-case scenario of 14% decline in revenue from domestic rights, the Italian league will limit losses, but runs the risk of more long-term damage

Sky takes a calculated risk, and sends strong messages