Snappy birthday: Snapchat’s IPO

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Snappy birthday: Snapchat’s IPO

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Snappy birthday: Snapchat’s IPO
­­­­Snap’s IPO is reportedly pressing ahead as expected, suggesting a remarkably early maturity for the company’s advertising business model.
Snapchat creatively adapts the tried and true TV advertising formula, focusing on content, context and audience affinity – this goes against the grain of digital advertising and could unlock new brand budgets for online.
After an IPO, Snap’s founders would have the freedom to expand their platform with new content, distribution channels and even devices.