Live sport remains an important content genre with the ability to attract consumer eyeballs and improve customer loyalty for both telcos and TV operators.
However, TV operators (FTA and Pay TV) which until recently were the undisputed leaders in providing sports content, are being disrupted by sports streaming apps and telcos.
The last decade has seen massive disruption and a significant rise in competitive intensity in the telco and media industries. For telcos, as pricing and margin pressures intensify and core telco offerings become commoditised, they will look towards product differentiation as a way to capture a greater share of the consumer’s wallet. Media companies have been at the receiving end of the unbundling or disaggregation of content and the shift from linear to on-demand viewing. The acquisition of premium content rights offers a chance to boost the value and appeal of other products and/or content and stand out against competitors that all now provide services that have become widely commoditized for both telcos and TV operators.