Still the iPhone company: Apple’s record pandemic year
- Publisher Enders Analysis.
- Publish Date February 2, 2021
- Sector Economic Outlook, Mobile, Mobile and Wireless Technology, Technology, UK.
- Company

Contents
Apple reported record revenue and profit in its fiscal Q1, with iPhone sales making a positive contribution on a trailing 12-month basis for the first time since 2018
Services are a vital part of the growth strategy, and should be extremely profitable
However, Apple’s services strategy is at the sharp end of regulatory concerns about gatekeeping platforms
Figures and Tables
Figure 1: Average change in retail and recreation mobility from baseline, Q4 2020 (%)
Figure 2: Annual revenue growth by segment (4Q trailing basis, $bn)