Report Overview
STV: Pulling the levers for growth
- PublisherEnders Analysis.
- Publish Date October 15, 2020
- Sector Broadcast TV, digital, TV, UK.
- STV now has a clear pathway to reduce its reliance on linear advertising by investing in production, while pushing the transition to digital forward with a UK-wide footprint
- To that end, STV Player has some momentum and recent production company acquisitions, increasing external commissions and PSB Out of London quotas should ensure STV Studios returns to growth in 2021
- Such development is imperative: COVID-19 has accelerated structural change in viewing habits meaning now that content must not only be great, but available widely and immersed in a smooth user experience just to have a chance
Contents
Maximising broadcast with enhanced viewer and business engagement
STV for Everyone: catching up in digital integral to growth
Production: Stepping up producer-broadcaster ambitions
Impact of COVID-19
Looking forward: well-positioned in the face of structural headwinds
List of charts/tables
Figure 1: STV revenues, 2020 H1, 2019 v. 2017 (£m)
Figure 2:STV adjusted costs, EBITDA, and other financials, 2019 v. 2017 (£m)
Figure 3: STV Studios timeline (calendar year)