Tencent: gaming giant heads west

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Tencent: gaming giant heads west

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Tencent: gaming giant heads west
Tencent, by some counts the world’s most valuable media and entertainment company but still relatively unknown outside Asia, is riding games growth to global clout
The company offers a blueprint for successfully integrating media and entertainment companies, saving on overheads while retaining key talent and organisational culture 
Tencent’s recent investments in Snap and Spotify suggest media platform ambitions beyond games in the West, but close ties to the Chinese government could complicate regulatory approval for strategic acquisitions