Wi-Fi, in conjunction with other mobile technologies, forms a critical part of our modern wireless ecosystem. Wi-Fi delivers unique capability for both private and public use cases.
The Wi-Fi market continues to show strong growth as it connects more devices. In 2020, 49% of all global Internet traffic will be over Wi-Fi, with the overall market valued at $33.6 billion USD.
The Internet of Things will be a key driver for increased adoption of Wi-Fi, and provide many new opportunities for connectivity and business. Penetration of public Wi-Fi hotspots and in-flight Wi-Fi is expected to increase, and provide quality wireless access on the move.
Carriers and operators can take advantage of increased connectivity to provide premium and personalised services. In particular, data analytics is becoming an increasingly significant market for telcos, reaching $4.12 billion USD in worldwide market value in 2020.
Despite its maturity, the Wi-Fi market will continue to grow and present new revenue opportunities. Carriers and operators can capitalise on this to become more integrated technology companies.