- Publisher Enders Analysis.
- Publish Date April 8, 2021
- Sector Broadband, Fibre Broadband, Telecom, UK.
- Company

Contents
Executive summary: The recovery stutters
Market trends and outlook
Subscription volume surge continues
Revenue growth stutters, and will continue to in the short term
A degree of convergence in revenue growth across the operators
Falling ARPU for all
New customer pricing reasonably firm, and converging to high speed as standard
Backbook pricing pressure partly driven by Ofcom-mandated notifications
Price rises return in force
Full fibre regulation: The mist clears…somewhat
Full fibre and ultrafast adoption tracking: strong trends, but will stall next quarter
Q4 2020 trends: broadband net adds still strong
High speed broadband adoption continues apace
Q4 2020 trends: line rental nets add turn back positive, in spite of themselves
Q4 2020 trends: pay TV bounces back, outlook positive for 2021
Appendix
Broadband subscribers
Consumer revenue
In/out-of-contract and existing/new customer pricing
Front/backbook pricing differential from Ofcom
Wholesale price control and Openreach’s new discounted pricing
Subscriber and subscriber ARPU growth
Big 4 versus smaller player broadband growth
Ofcom broadband complaints
New customer pricing outside the ‘top four’
‘Top four’ ultrafast broadband pricing for new customers
Summary of recent price rises
List of charts/tables
Market Net Additions
RGU and subscriber growth
RGU ARPU, volume and revenue growth
Subscriber ARPU, volume, and revenue growth
Average RGU growth by operator
Consumer revenue growth by operator
Subscriber ARPU growth
RGU ARPU growth
Broadband entry level pricing, new customers (£/month)
Broadband high speed pricing, new customers (£/month)
Contract status of customers by provider, September 2019
Proportion of revenue at risk if OOC customers switched to ...
Existing customer pricing changes
Ofcom’s copper and full fibre new regulation summary
Openreach full fibre adoption where available
BT Consumer ultrafast (>100Mbps) adoption where available
Broadband organic net adds (000)
Broadband organic subscriber growth
High speed net adds (000)
High speed penetration of broadband bases
Line rental net additions (000)
Line rental subscriber growth
Pay TV net additions (000)
Pay TV subscriber growth
Broadband subscribers and net adds
Consumer revenue and revenue growth
Unlimited entry level broadband, in/out-of-contract pricing
Unlimited high-speed broadband, in/out-of-contract pricing
September 2019 pricing differential figures (£/month)
November 2018 pricing differential figures (£/month)
Openreach wholesale pricing (£/month, excluding VAT)
Average subscriber growth by operator
Subscriber ARPU growth by operator
Broadband net adds (000)
Broadband subscriber growth
Broadband complaints per 100,000 customers
Unlimited broadband dual-play, new customer pricing (£/month)
Pricing outside the ‘top four’ (£/month), lowest price available
Ultrafast offers and pricing by provider, £ per month
Ultrafast broadband pricing by provider
2021 price rises
2020 price rises
2019 price rises
2018 price rises
2017 price rises